Why more outreach produces less impact.
What the efficiency collapse in sales does to your numbers — and how to tell it has started with you.
Keynote · on site
One impulse.
The right questions.
For your sales kick-off, annual meeting or leadership round: an hour on B2B sales, trust and responsibility in the age of AI. Not a look at the future, but the questions that will be on your table the Monday after.
01Three focus areas
One topic.
Not three half ones.
We agree beforehand which focus fits your situation.
01 / Diagnosis
02 / Decision
How buyers secure their decision.
Risk, interests inside the buying centre, and the question of who really has to say yes.
03 / Responsibility
Where responsibility begins in AI-assisted sales.
The handover between machine and person — and who stands behind a commitment.
02The scope
What you book.
A keynote is the simplest way to work with me: the occasion is already in your calendar, the budget comes from the event rather than from training, and the decision needs no long approval chain.
What you prepare: nothing. A twenty-minute call is enough to fit the talk to your situation — what you sell, how long your cycles run, what is difficult right now.
One talk at your event
- 60 to 75 minutes, plus 20 minutes of questions
- Any audience size
- Travel within Germany, Austria and Switzerland included
- Preparatory call included
€3,500
excluding VAT · €1,750 credited if a training follows within six months
03Audience
Who should be in the room.
Sales kick-off
The whole team.
When field sales, inside sales and leadership sit together, a shared language emerges — which is what a later training builds on.
Leadership round
The decision-makers.
For management and sales leadership: fewer tools, more questions about steering, compensation and accountability.
Customer event
Your customers.
An impulse that gives your audience something instead of selling your product. We tune the topic to your industry.
04How to judge me
No promises.
Verifiable stations.
I did not come out of the training industry. I spent twenty-five years on your side of the table — same quarters, same approval chains, same difficult conversations.
Vectra AI · 2015–2017
Making something new understandable.
Winning DACH customers for AI-based attack detection — and working out with them how to judge its value, its limits and what an introduction really takes.
Delinea / Thycotic · 2020–2022
Merging two sales worlds.
As VP Sales DACH, bringing together sales approaches, partner programmes and working cultures through the merger of Thycotic and Centrify.
CoreView / Simeon Cloud · 2024–2025
Building a region.
As Senior Director EMEA Sales, developing team, enterprise pipeline and partner business for Microsoft 365 management and governance.
05No pitch at the end
25 minutes.
Three questions. One honest read.
You describe what you are working on. I tell you what I would look at first — and whether I am the right person for it. If I am not, I will say so.
Video · 25 minutes · free. You pick the slot — no callback loop.