Where do you stand?
You describe the situation. I tell you what I would look at first.
Free
Everyone has AI.
Why choose you?
Your competitors have the same tools. So do your buyers. Winning trust, taking a position and standing behind a decision: that part stays yours.
In IT since 1994 · 25+ years in technology sales · based near Munich, working across EMEA
01Starting points
Not every conversation
starts with five days.
Four ways to begin, from a video call to a full training on site. Each stands on its own — and if it turns into a training, half of the entry fee comes off.
Intro call · 25 minutes · video
Keynote · 60 minutes · on site
One hour for the whole team.
For your sales kick-off, annual meeting or leadership round. One topic, real questions, no tour of the future.
€3,500Any audience size · travel within DACH included
One-day session · up to 10 people
One day. And you know where you stand.
The keynote in the morning, your own live deals in the afternoon. Three measures with names and dates at the end.
€5,000expenses and written summary included
Training · 3 or 5 days · up to 10 people
The full work on your practice.
Preparation days with your colleagues, then training on your customers, negotiations and decisions.
from €10,000expenses included
All prices exclude VAT. Book a training within six months and half the entry fee is credited against it.
CULTURE & LEADERSHIP
Your values are on the wall.
Which ones survive Monday?
Preach trust. Check every step. Ask people to take ownership. Require approval for every decision.
Sound familiar?
This book looks at where culture actually takes shape: in conversations, meetings, under pressure and in what leaders do every day. Twelve chapters about taking people seriously. With stories in which you might recognise your boss. Perhaps yourself, too.
02The books
Four books.
One question.
What remains our job when AI can do more? Each book explores a different part of that question, including the culture we work in. The sales book is available in an English US edition; the other two are in German.
Book 01 · English edition
Sales in the Age of AI
How B2B sales regains trust, relevance and impact. 291 pages, paperback and Kindle, with a free 30-page sample.
Book 02 · German
Negotiating in the Age of AI
Fifteen rules for people who represent their interests and want agreements that still hold tomorrow.
Book 03 · German
Founding in the Age of AI
Why starting is easier today — and what successful founders still have to do themselves.
Book 04 · Company culture
Values show up on Monday.
Trust, clarity and responsibility. Twelve chapters on the decisions that shape your culture.
03How to judge me
No promises.
Verifiable stations.
I did not come out of the training industry. I spent twenty-five years on your side of the table — same quarters, same approval chains, same difficult conversations.
Vectra AI · 2015–2017
Making something new understandable.
Winning DACH customers for AI-based attack detection — and working out with them how to judge its value, its limits and what an introduction really takes.
Delinea / Thycotic · 2020–2022
Merging two sales worlds.
As VP Sales DACH, bringing together sales approaches, partner programmes and working cultures through the merger of Thycotic and Centrify.
CoreView / Simeon Cloud · 2024–2025
Building a region.
As Senior Director EMEA Sales, developing team, enterprise pipeline and partner business for Microsoft 365 management and governance.
04Something for your next conversation
Don't just read it.
Take it further.
Three tools that run in your browser. No sign-up, nothing stored.
01 / Self-check
Where does your sales effort lose impact?
3 minutes02 / Buyer viewSix statements, one reading across three areas.
Who really has to say yes?
5 minutes03 / NegotiationSix roles in the buying centre — with the questions and proof each one needs.
What happens when you stay silent?
2 minutesThe first of fifteen rules, ready for your next conversation.
05No pitch at the end
25 minutes.
Three questions. One honest read.
You describe what you are working on. I tell you what I would look at first — and whether I am the right person for it. If I am not, I will say so.
Video · 25 minutes · free. You pick the slot — no callback loop.
New / The blog
Less noise.
More to say.
Thoughts on AI, sales, negotiation and the stories behind the books. Short enough for a break. Worth a second look.